Noted entrepreneur and CEO Bill Brice founded Dallas-based AlphaTrust Corporation in January 1998 after realizing that the emerging digital economy would require replacing paper-based transactions with enforceable electronic transactions.

AlphaTrust Corporation, established in 1998, is a privately held company headquartered in Dallas, Texas. AlphaTrust provides comprehensive, easy-to-use document workflow and e-signature solutions that transform paper-based processes into permanent, enforceable and low cost electronic alternatives.

Mr. Brice established his first business at the age of 15. An accomplished software architect and developer, he taught himself computer programming in high school and added to his technical skills while attending Southern Methodist University in Dallas, Texas, from which he received his BBA. In 1978, while still in college, Mr. Brice co-founded Brice Foods.  As Chairman and CEO, he grew the company into a global enterprise best known for its chain of  "I Can’t Believe It’s Yogurt!" stores, with 1,500 franchise locations in 43 countries, and manufacturing operations on four continents.  In 1995, Mr. Brice was given the Entrepreneur of the Year award from the International Franchise Association, the leading trade organization for franchisers worldwide.  Among other accomplishments, Mr. Brice designed leading-edge computer information systems for operations, manufacturing, and research and development for the company. This furthered his interest in combining the capabilities of technology with real-world business needs.

Following the sale of Brice Foods in 1996, Mr. Brice researched the requirements necessary for enforceable, secure online business transactions, including technology, law, risk management, and business processes, and developed plans for AlphaTrust. Mr. Brice is a member of the Information Security Committee of the American Bar Association, the Internet Engineering Task Force (IETF) PKI Working Group, and the IETF S/Mime Working Group. Mr. Brice was one of a small group of industry leaders selected to present in Washington, D.C., when the Electronic Signatures in Global and National Commerce Act (E-SIGN) took effect in October 2000.

Mr. Brice is a leading world authority on electronic and digital signatures, including their applicability to particular work processes, transaction types and risk/reward analysis. He leads the company's market education and client consulting efforts. Mr. Brice will be glad to talk with you and answer your questions.

E-mail: billbrice@alphatrust.com
Phone: (214) 691-2800 x707

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